This is the unfortunate situation that we hear daily. The full service people most of the time say we are so sorry, but we can’t reduce commissions due to our company policy. They tell you how much ineffective marketing cost them, and tell you how hard they are going to work for you. They can tell you that you will make more by selling with them. I wish this were all true, but it is not. The world and the world of Real Estate are changing. Many people are underwater in their homes, meaning they owe more then the house is worth. Many cannot afford to meet their payments. Some have stopped making their payments. Fear is rampant and the property values around them have gone down due to foreclosures, short sales, and people reducing their prices. We have reduced our price on our home $29,000 and still no offer. Next week we reduce it another $3,000. As a Broker I received a call last night from an appraiser who appraised one of my listings several months ago for less then the sales price. The seller balked at it, but accepted it as the house was vacant, uninsured, and had been on the market 18 months. I said they had to be foolish to let this go after refusing 3 other offers. We’re seeing this locally, even with Aiken SC New Construction Homes in the area.
So what can the seller do? They can rent out the house, do a Lease-Option, go By Owner, or use a Flat Fee Listing Company. Each has its pluses and minuses. For some, renting is too much of a hassle and they must sell to get another house. A Lease option has the same drawbacks and the chance of the person with the option of getting a mortgage may not happen. By Owners can save the most commission, but mistakes and length of marketing may be a negative.
Enter the Flat Fee Broker. The Seller can maintain the By Owner option, and be listed on their local MLS, local agent sites, national Real Estate Sites, have local MLS security lockboxes; get professional assistance and photography options for a fee rather then a commission. Imagine on a $200,000 saving $11,500 or more in commissions with this service. That would pay a significant amount of a mortgage payment in their next purchase. They could be more competitive in pricing their homes, give agent incentives that bring buyers, or offer closing costs. Their location, and condition of the house doesn’t change with the full service commission, just what they will net.
Flat Fee Pricing in Real Estate will become more commonplace as Sellers search a viable option to sell their homes with similar exposure that is most effective.